With the aim of enhancing brand image and delivering a consistent customer experience nationwide, 21 Chemical One Member Company Limited (Z121) has officially launched a program to renew and standardize the Z121 retail signage system across the country.

Partnering with Smart Media – Standardizing a modern brand identity

The program is being implemented on a large scale in collaboration with Smart Media Multimedia Advertising & Communications Joint Stock Company, with the goal of unifying the brand image across 623 authorized Z121 fireworks stores, agents, and legal retail outlets nationwide.

Under the strategic consulting and design direction of Smart Media’s professional team, the new Z121 signage system has been refreshed with a modern, intuitive, and highly recognizable design, featuring the brand’s signature red and blue color palette. The updated design also strictly complies with the official brand identity standards of the Ministry of National Defense, ensuring a balance between modern aesthetics and formality in every detail.

Exterior store signage

Interior store signage

Elevating brand image – Strengthening brand connection

The nationwide standardization of brand identity creates a unified visual presence across the entire retail network, reinforcing Z121’s credibility and trustworthiness among consumers. The new look not only conveys a sense of professionalism and reliability, but also helps customers easily identify official Z121 fireworks retailers in an increasingly dynamic market.

This refreshed brand identity marks an important step in Z121’s brand transformation journey – from a traditional defense-industry enterprise to a modern, approachable brand that places greater emphasis on customer experience.

Freestanding outdoor signage at stores

Spreading the value of a Vietnamese national brand

With nearly 60 years of formation and development, Z121 has consistently maintained its pioneering role as Vietnam’s only legal fireworks manufacturer. The brand identity upgrade is not merely a visual refresh, but a clear expression of innovation, creativity, and adaptability, reaffirming Z121’s position as a national fireworks brand and a source of Vietnamese pride.

Customers can purchase authentic Z121 fireworks at stores featuring the new brand identity nationwide, or visit the Store Locator System to find a list of official distributors.